Illustration on the occasion of the launch of the new Real Madrid jersey, inspired by the 90's graffiti culture of the city of Madrid.

For the launch of the new Real Madrid jersey, inspired by the 90's graffiti culture of the city of Madrid, Adidas asked me to make an illustration inspired by this new design.

The result was this illustration inspired by the graffiti and the jersey culture.

The launch action included the use of illustration for social media and the design of the names & numbers to offer Adidas customers the customization of the new jerseys at the Adidas flagship store in Madrid.