P U M A X
Foot District x Puma collaboration on the launch of the Puma Rider OG.
"The campaign that results from this fusion presents a documentary video where the artist tells her origins in the world of illustration and her love for street and urban art, while giving life to the new model with strokes and touches of color."
Foot District joins forces with Puma to reinforce the creative vision of this new "Puma Rider OG" silhouette.
To consolidate the legacy of this union, a collaborative capsule is launched that includes a tote bag, two stickers and an illustration made by me. An exclusive collection so that the lovers of the brand do not remain only with the shape, but with a special pack that shows the magic of this union.
I designed this special pack to be sent with the sneakers to those who buy it that includes four different designs that represent my own vision of this silhouette.
Audiovisual material by "XOX agency".