M A H O U
Collaboration with Mahou on the occasion of the launch of its new merchandising brand "Wahou"
Mahou's main objective was to transmit the values of its new brand to its target audience: young people.
Through these two illustrations I represented the youth, fun and freedom that define his brand. As Mahou is a brand from Madrid, and this is part of its identity, I was inspired by the summer nights of Madrid and its traditional bars to create these two designs that were used in their social networks to communicate it's new brand.
The designs were also used to create the packaging of the "influencer Wahou pack" that was sent to the people that announced the new Mahou brand by Instagram stories.